Advanced Content Marketing
With Madecraft and Kelli Schutrop
Liked by 258 users
Duration: 1h 5m
Skill level: Advanced
Released: 8/30/2023
Course details
Taking content marketing to the next level requires you to approach your strategy with a robust framework. In this course, Kelli Schutrop, vice president of sales and marketing at Madecraft, shows you how to scale up your content marketing strategy with message architectures, a storytelling model, and thought leadership. Learn how to manage a team, repackage content, and develop a supply change. From growing your audience, to personalizing content experiences, to scaling operations, this advanced course covers content marketing in depth.
This course was created by Madecraft. We are pleased to host this training in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructors
Learner reviews
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Kamna aggarwal
Kamna aggarwal
MBA candidate specializing in Marketing
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Gilad Idisis
Gilad Idisis
Content Manager
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Dave Mountain
Dave Mountain
Marketing and Communications Leader | B2B | Enterprise Software | Healthcare | VP | Fractional CMO
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units