Lynda.com is now LinkedIn Learning!

To access Lynda.com courses again, please join LinkedIn Learning

All the same Lynda.com content you know and love

Plus, personalized course recommendations tailored just for you

All the same access to your Lynda learning history and certifications

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

Making people feel like insiders

Making people feel like insiders: Jonah Berger on Viral Marketing
Making people feel like insiders: Jonah Berger on Viral Marketing

To help people feel they have social currency, make them feel like an insider or special. In this video, learn the key components of helping others feel like insiders, like sharing exclusive content or scarce information.

Resume Transcript Auto-Scroll
Skill Level Intermediate
54m 13s
Duration
196,375
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving Lynda.com and will be automatically redirected to LinkedIn Learning to access your learning content.