Discover the challenges that a businessperson may face in using social media for B2B.
- [Instructor] Every businessperson faces challenges…in making things happen.…From finding resources such as suitable expertise…to time and money.…Aside from resources, there can be…other barriers to overcome.…For example, winning executive support to use social media…as a communications channel, getting approval on content…in the fast-paced timeframe that you need for social media,…to involving your colleagues in a program of activity…that could greatly extend the reach of your messages.…In the next set of two videos, we're going to take…a look at these challenges.…
But first, the only way your business will get results…from social media is if you have a plan.…"If you don't know where you're going,…any road will get you there," wrote Lewis Carroll…in the Alice in Wonderland story.…Planning is so important.…It saves time in the long run and helps keep your business…and marketing activities on the right track…towards achieving your objectives.…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Social media marketing for B2B
- Marketing products vs. services
- The buying decision process
- Content marketing
- Social media platforms
- Social media policy
- Measuring success