Walk through how to see your history on Google, searches you've made, sites you've visited, videos you've watched, and even the places you've been.
- [Instructor] So how much does Google know about you? Do you even want to know? Well, I'm going to show you some of the data Google captures about you. Let's start simple. I'm sure that you have a Google account. Gmail, Docs, YouTube, those are all Google. So go to Google and log in, in fact, you may already be logged into your account when you go to Google. That's because Google recognizes your computer, your browser and its cookies in your browser.
Click on your picture in the upper right and click Google Account. In the middle of the page is Personal info and privacy. Click on Manage your Google activity. On this page are the tools that will help you manage what Google tracks. But before we go into any of that, I want you to see this first. In the Review activity section, click on Go to my Activity. Your activity is organized by day, your Google searches, YouTube searches, videos watched and where you've used Google Maps.
If you used Google Chrome, your browsing history is included. If you also have your Google account on your mobile phone, then data from your mobile activities will be here as well. Take a look at any item, like a video view. Click on details and you'll see when you watched the video and the device you used. This shows that I watched a video from LinkedIn Learning at the YouTube website today at 10:27 a.m. This simple review of your online activity might surprise you but it's just the start of understanding how your daily online activities are tracked.
Now let me show you how to see and download your entire history with Google. On your account page, under Personal info and Privacy, click Control your content. From here, Google allows users to create an archive of all of their activity on Google. Now, in order to create this archive, you have to choose the Google products to include. Scroll down and you'll see all of the Google services, some that you probably use everyday. If you create an archive, you'll see it contains an amazing amount of history and it's still isn't all that Google knows about you.
The information you gave when you initially set up your account is combined with all of your activity to develop a profile of you, where you live, how you live, and the sites you visit. Google uses this data to personalize your online experience for targeted marketing through search results, content recommendations, and advertising because advertisers pay Google to target people like you.
- Define a digital handshake.
- Differentiate between implicit data and explicit data.
- Describe the process of retargeting.
- Summarize the purpose of a data management platform.
- Explain how to see how Google and advertisers classify you.
- Identify ways to limit exposure and protect your data.