Skip navigation

Looking at attribution models

Looking at attribution models: Online Marketing Foundations
Looking at attribution models: Online Marketing Foundations

This video provides an overview of the attribution model. It looks at simple attribution models inside of Google Analytics vs. preparing complex attribution with Excel.

Resume Transcript Auto-Scroll
Skill Level Beginner
3h 48m
Duration
3,659,572
Views
Show More Show Less

Q: This course was updated on 03/08/2016. What changed?

A: We updated six movies to keep current with the latest interfaces in Google Tag Manager, Google Keyword Planner, Facebook, Twitter, and LinkedIn. Brad also added one new tutorial on setting up a blog.

Q. This course was updated 03/21/2017. What changed?

A. The following topics were updated: installing Google Tag Manager, using goal tracking, looking at a conversion funnel, looking at attribution models, leveraging local SEO, introduction to search and display, launching display search ads, and deciding to use remarketing.

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now