Live from your phone

- [Instructor] A friend of mine recently published her first book. When the advanced copies arrived, she wanted to share her excitement in a live unboxing video on Facebook. The trouble was, her camera was in landscape mode, so for the next 15 minutes, she was sideways. It was painful to watch. That's why it's so important for marketers and creators to test and rehearse before you go live. Here's a roundup of what's new in video from Twitter, YouTube, and Facebook.

Twitter Timestamps lets users share the exact moment from a live video, they wanna point you, rather than just a link, to the entire feed. That's great for customers who may be interested in a specific part of your video or creators who can highlight key ideas, stories, or themes. Imagine an influencer is being featured in your live brand video. Timestamps lets them share the exact moment they're on with their followers and it gives their followers an opportunity to engage and amplify the content that matters to them.

Viewers of late night TV know the difference between a live show like SNL and one that's live to tape, like talk shows, which are prerecorded but look like they're live. That's similar to what YouTube's premier feature offers creators. It lets them prerecord live videos and then set the launch date and time. And during the broadcast, creators don't have to focus on production, but can actively take part in live chats or Q&As. Never one to be left behind, Facebook's opening its original content, Watch Hub, to pages and giving brand videos a new channel for exposure.

Facebook's also adding polling and gamification to live and demand videos. In social video, your show is simply a first point of entry. To engage your audience, companies have to be just as creative when they interact.