With millions of monthly active users, LinkedIn has the potential to take your personal brand to the next level. Here are the key considerations to make the most of the platform.
- With over 200 million monthly active users,…LinkedIn has the potential to take your personal brand…to the next level.…LinkedIn is an ideal platform…to build industry authority and credibility.…To increase the chance of forming new connections,…be sure to include your contact info,…a quality profile picture, a detailed bio,…your employment history, and client testimonials…or endorsements on your page.…Your bio is the main block of text underneath your photo,…banner, title, and other basic information.…
Viewers only see the first two lines of your bio…before they click see more,…so make sure those first two lines count,…but after you meet all those basic requirements,…what else should we do on LinkedIn?…Give industry insight.…LinkedIn is all about networking…with people in your industry.…On top of reporting key industry news and trends,…take it one step further and try to provide key insights,…takeaways, and your unique perspective on trending news…by creating and publishing articles.…
The articles you publish will show up in your activity area…
Author
Chelsea Krost
Released
11/28/2018- Determine the fundamentals of creating your own personal brand foundation.
- Recognize the essentials of making your personal branding marketing framework.
- Identify the steps in writing your personal brand content calendar.
- Examine the top LinkedIn tips for personal brand building.
Skill Level Intermediate
Duration
Views
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Introduction
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1. Personal Branding Basics
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2. Personal Brand Content Marketing
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3. Monetize Your Personal Brand
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Your personal brand website4m 25s
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4. Press and Speaking Engagements
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Conclusion
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Next steps59s
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Video: LinkedIn tips for personal brand building