Finding out the exact source of traffic to your website from social media is difficult, which is where link tracking comes into play. Learn how to regularly track your links shared on social media.
- [Narrator] There's more to the links your sharing…on social media than meets the eye.…You can monitor traffic to your site…from social media platforms by using Link Tracking.…Links not only drive traffic from social media,…but allow you to attribute which social channels…and campaigns tend to bring the most people to your website.…Let's explore what Link Tracking is,…why it's important and how to set it up.…Link Tracking is the process of tagging the links…you're sharing on social media to send back specific…data about how many people are clicking on them…and from where.…
Without Link Tracking the source of the traffic…will simply be listed as, for example, Facebook.…With no other details.…This is not helpful for even the most basic…social media strategy.…Link Tracking can be done in several ways.…You can add tracking code to specify the particular…traffic source and campaign driving traffic.…Tools like Bitly, Google Analytics and Buffer…allow for this.…With access to specific data about the activity…around your links you'll be able to make…
Author
Brian Honigman
Released
6/19/2017- Why invest in social media?
- Developing a documented strategy
- Defining your audience
- Finding the right channels
- Understanding the nuances of different social networks
- Developing a content series
- Publishing best practices
- Competitive intelligence
- Understanding paid advertising
- Driving results with paid ads
- Pairing metrics to goals
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 27s
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Using the exercise files1m 13s
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1. Overview of Social Media
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Why invest in social media?3m 22s
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2. Develop a Documented Strategy
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Define your audience3m 40s
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Create an editorial calendar3m 34s
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3. Finding the Right Channels
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Invest in a few key channels2m 34s
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4. Leading Social Media Networks
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5. Develop a Content Series
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Producing valuable content2m 55s
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Types of content to share2m 53s
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6. Publishing Best Practices
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Frequency of publishing2m 53s
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Choosing the right copy3m 17s
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Using visual media3m 21s
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Republishing past content3m 24s
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7. Integrating Social Media
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Departmental integration2m 47s
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Omni-channel integration2m 58s
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8. Social Listening
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Managing a community3m 12s
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Competitive intelligence3m 34s
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Customer service concerns3m 38s
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9. Paid Advertising
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10. Social Media Measurement
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Pairing metrics to goals2m 38s
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Measurement tools3m 24s
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Link tracking2m 59s
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Conclusion
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Innovation is required3m 7s
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Next steps1m 14s
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Video: Link tracking