Author Jamie Shanks covers tips on making your webinar look and sound great.
- [Instructor] I find marketers concentrate too much…on the aesthetics.…I would like you to concentrate more on the great content…and delivery and recognize that, for $600,…you can get everything you need to run an effective webinar.…First is lighting.…Specifically, you need facial lighting…to amplify the webcam.…The webcam, number two, is going to be crucial.…It's a must for modern webinars.…Attendees need to feel connected with the panel,…and now, with broadband the way it is,…this allows you to direct video stream.…
Number three is a microphone.…Simply a Yeti microphone for $100…is all that you're going to need.…It's clean, and it's crisp.…Then, finally, webcasting tools.…I don't think it's that important which tool you're using.…More importantly is that you can record the call,…and you can share this asset later.…
- Reverse engineering your sales goals into webinar registrants
- Analyzing topics in advance
- Identifying influential panelists
- Marketing and attracting panelists
- Using trends to build your story
- Building a promotional press kit
- Getting the audience involved
- Working with sales on lead development
- Following up after the event
Skill Level Intermediate
Building Customer Loyalty (2014)with Jill Griffin43m 6s Intermediate
Marketing Foundations: Customer Segmentationwith Doug Ladd1h 15m Intermediate
1. Planning and Preparation
2. Assembling Your Group of Panelists
3. Assembling Your Story
5. On-Air Webinar Tips
6. Post-Event Promotion and Conversion
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