Lifecycle Marketing Foundations

- Let me ask you something. Would you rather run an ad, follow up on a form submission, set an appointment, create a proposal, follow up on the proposal and then close the deal, or would you rather answer a call from a long-time, loyal client who just expanded her business and needs you to come out and help them get what they need? Of course, the question is mostly rhetorical, but that's the promise of lifecycle marketing. Hi, I'm John Jantsch, best-selling author of "Duct Tape Marketing". Over the last few years, I've worked with thousands of small business owners from remodeling contractors to attorneys, from chiropractors to financial planners, and in every case, in investment in lifecycle marketing thinking paid off in terms of profit, loyalty, brand and even referrals. In this course, we'll introduce the basics of life cycle thinking, as well as a detailed plan of action for taking full advantage of the power of building the right campaigns, processes, and touchpoints for every stage of your buyer's journey. Today's buyer has more information and options than ever, and today's marketing must understand how to organize behavior instead of simply trying to generate demand. So let's dig in, shall we?