From the course: Marketing to Generation Z
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Let Gen Z participate
(funky music) - Gen Z truly is the DIY generation. From the day we were born we've had the ability to log on and learn anything whenever we want. Whether I want to learn how to speak a new language, re-tile my bathroom floor, or play a new instrument, I simply log on and I learn. It's crazy to think how many do not recognize this key trait of generation Z. What marketers really need to understand is that often times they go to market with a product that is already done and their campaigns are set in stone. But the DIY gen Z'er wants to help create that. Whether it be uploading a selfie, sharing with a friend, creating that content that goes into the campaign, the DIY attitude of gen Z wants to help. So I encourage you next time you start to roll out a brand new marketing campaign talk to gen Z, let us share our thoughts. Whether it be a vote on social media, creating a competition for your next campaign, or simply having…
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