From the course: Google 360 Suite Overview

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Learning more about your customers

Learning more about your customers

From the course: Google 360 Suite Overview

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Learning more about your customers

- [Instructor] Using Google Analytics 360, we found a potential area for optimization. We isolated a specific segment of users to focus on, and we were able to analyze their behaviors to come up with some potential problem areas. And while all of this clickstream data is fantastic, what it doesn't give us is the qualitative voice of customer data points. And this is where Surveys 360 comes into play. Right from the Google Analytics interface, we're just a few clicks away from turning our segment of shopping cart abandoners into an audience that we can use across the suite. Here, you can see that we're going to publish this audience over to Google AdWords, where it can be used for targeting search, display, and remarketing campaigns, but where it will also be available to us in surveys. It's important to note that when we publish and share audiences around the suite, these aren't just lists of cookies at a snapshot in time. Because all of these products are integrated, people will be…

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