In this video, uncover the ways that executives can be better ethical marketing role models.
- Have you ever heard of this expression? … The buck stops here. … U.S. President Harry S. Truman made the statement … and he also kept a sign with the same phrase … on his desk in the Oval Office. … He knew it was his responsibility, … whether those decisions had good … or bad outcomes for our country. … Every leader, in every company should have that same mantra … that says the buck stops here. … When it comes to leadership and ethics, … there is a direct correlation. … The closer the connection between leadership accountability … and ethical practices, the more employees at every level … of the company will embrace and follow the standards … set by their role models. … If you say and do the right things for your organization, … then your employees will follow suit. … But if you show disregard for ethical standards … and guidelines, and don't say and do the right thing, … then your employee advocates will take your lead. … Here's what executives need to remember and do … when it comes to the connection …
- Examine the connection between leadership accountability and ethical practices.
- List three unethical behaviors that have a negative impact on marketing.
- Explain why marketing ethics training should not be a stand-alone program.
- Recognize the negative impact of using the word “testing” when assessing the effectiveness of an ethics training program.
- Review the importance of being open and transparent with clients.