Skill Level Intermediate
- By now most organizations have adopted some form of content marketing, whether that's blogging, podcasting or running their own YouTube channel. But often that's where they stop. To reap the full benefits of content marketing it should be integrated across departments at your company from customer service to the C Suite. Integrating content marketing purposely across the business functions at your organization can help attract job applicants, retain employees, increase sales and cultivate thought leadership. Hi, I'm Brian Honigman, and as a marketing consultant, corporate trainer and speaker I've worked dozens of organizations to take their adoption of content marketing to the next level. Leading companies like Google, Nike and Farmer's Insurance have already invested in integrating content marketing into different aspects of their operations and you can too. The goal here is to empower marketers to better collaborate with other departments at their company to breakout of their silo and become a cross-functional team that drives results. Let's dive in and start collaborating across your company to unlock the full potential of content marketing.