Learn steps to contact agencies you'd like to invite to your search: 1) signed NDA, 2) provide RFP 3) Q&A live session (phone or in person), 4) request a written response to your invitation with deadline.
- You've written your FRP…and obtained internal buy in and approvals,…believe it or not, this is a pretty big accomplishment.…I recommend these next four steps.…One, have each agency sign a nondisclosure agreement,…also called an NDA.…Two, provide the RFP to the agencies.…Three, schedule an in person or phone Q&A session.…Four, request a written response to your RFP…by your designated due date.…
Let's discuss each step in detail.…An NDA is a legal document…that protects your company's confidential information.…Your RFP includes sensitive, proprietary information…that you don't want to go public…or into your competitor's hands.…An NDA outlines specific guidelines…for the agencies to follow…and helps defend your position in the unlikely event…that an agency exposes your confidential information.…Agencies have reputations to protect,…just like you.…
So it's very rare that an agency would expose you.…While an NDA is a legal protective document,…in everyday practice it usually serves to educate agencies…about what your company considers confidential…
- Explain the role of an account manager in a marketing agency.
- Review information from a request for proposal before deciding which agencies will present a pitch.
- Identify the purpose of a non-disclosure agreement.
- Recognize the benefits of assigning a liaison as a point of contact.
- Define scope of work and explain why it is typically an exhibit to a contract.
- Determine the most effective way to manage risks before issuing a contract.