From the course: Email Marketing: Drip Campaigns (2019)

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Lead magnets

Lead magnets

From the course: Email Marketing: Drip Campaigns (2019)

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Lead magnets

- [Narrator] Having a drip campaign in place is one thing, but how do you actively attract new leads into your database in the first place? The best way to do this, is using lead magnets and entry level products. Attracting new leads by offering something of value. The best way to attract new leads is to offer something valuable, something educational or entertaining. You can also offer a follow-up consultation via email or telephone. This is really good if you're offering some sort of consulting services, so people can get a taste for what it is that you're offering before they depart with their cash. An entry level product is also a great way to generate new leads. You might for example be offering some high-value products, but maybe if you offer a discounted product, that's a way for people to be introduced into your brand, and also a way for you to gather names, and email addresses, and the contact information of perspective customers who will buy from you again. Having a free…

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