Lead Generation Foundations

- So many businesses fail within the first five years. Even with the best laid plans. Why? Because without customers who buy your product or service, you have no business. Building a business all starts with lead generation. So that's what this course is about. Identifying qualified leads and converting them to loyal customers to increase your sales. I'm Dina Shapiro. I've developed lead generation programs for iconic brands. When I worked at top global marketing agencies and Fortune 500 companies. Then, when I opened my own consultancy, I needed to generate leads. Since then, I've brung my business year over year the way successful lead generation program. In this course, I'll guide you to entice and engage leads so they'll choose you over the competition, and become loyal advocates for your brand. You'll also learn how to set objectives, measure, and optimize your lead generation program. Let's get started talking about how you can launch a successful lead generation program to grow your business.