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Laying your personalization foundation

Laying your personalization foundation: Marketing Foundations: Personalization
Laying your personalization foundation: Marketing Foundations: Personalization

Author Chris Goward explains the three must-haves for a personalization program—data, people, and process.

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Skill Level Intermediate
36m 20s
Duration
9,401
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Skills covered in this course
B2C Marketing Enterprise Marketing Marketing

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