Knowing your demo

(alarm chiming)…(inhaling deeply)…- Okay, so in marketing something…that's incredibly important is knowing your demo.…Now you may be wondering,…"Well Curt, why are you getting out of bed?"…Well this is all super important.…Also, I wasn't really getting out of bed at 11:27.…This is a bit, I'm trying to prove a point.…

(water running) (groaning)…So like, take me for example,…as a millennial I get marketed for things all the time.…I am a prime consumer of ads, of YouTube videos,…on my Twitter feed, everywhere.…In fact, according to a Goldman Sachs report,…92 million millennials in the U.S.…spend a total of $600 billion each year,…meaning due to the spending power of my generation,…we're a prime demo for marketing to.…And 79% of millennials recognize…that ads serve a purpose for a brand,…meaning my generation also understands…that advertisements are necessary…for a brand to grow, and to share.…

But the thing about ads is that most people ignore them.…Like, statistically it's true, most people ignore ads.…It's this thing called banner blindness.…