From the course: Ideation for Marketers
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Keeping the session flowing
- Every brainstorming session must begin with your goal. You'll set up the session by turning your goal into a question. If you'll be conducting team brainstorming, then you'll need to keep the ideas flowing after you kick off the question. The best way to keep ideas flowing is to keep asking questions, and avoid making statements. You want to keep the energy high and the pace moving along comfortably. This approach is called prompting, and it's pretty straightforward. As the session goes on, you'll prompt the participants by saying things like, "What else, thanks, keep it coming, more on that idea, who else, anyone else?" Avoid compliments, you don't want to say things like, "Great idea!" Or, "I really like that one." That breaks one of our four rules, since it passes judgment. Even though it's good judgment, it'll shut the group down. Pay careful attention to the way that you use prompts. For example, who else makes it…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.