Join LinkedIn Learning Instructors for an in-depth discussion in this video Keeping Small Marketing Meetings on Track, part of 2-Minute Tips for Marketing.
- When you're a presenter, your primary role is to cover the agenda and to deliver information in a timely manner. But remember, when you're in a small group, participants have their own agenda too. Hi, I'm Deidre Breakenridge, a marketing expert and author of six books on PR and branding. And here are six techniques to keep everyone on track and hitting all of the important points. Number 1: Prepare your agenda in advance. If you can share it with your team beforehand, then they can add relevant agenda items for you to cover.
Number 2: Let your audience know you care right from the start. In order to get them on board early, share a simple statement at the meeting's start. Let them know, you realize they have valuable information to discuss, and you want to hear their thoughts. Number 3: Set up sharing ground rules early, then if there's a disruptive personality in the group, you can just remind everyone of the agreed upon expectations. Number 4: Don't use a standard PowerPoint. When you're in a small group, a PowerPoint is the wrong format.
You don't want to lecture either. Think outside the box, use a mind map, or some large visuals. Number 5: Learn the art of questioning the question. Your audience will challenge you, but you can challenge them back. Get them involved in the Q & A, and let them share what they're thinking too. Number 6: Read body language. This is easy when you're in a small group. Your team will show you a lot through their posture, arm positioning, and even their eye contact. Presenting to a small group is a great experience, these tips will help you to manage the participants, deliver information, and get your team involved the whole way through.