Join LinkedIn Learning Instructors for an in-depth discussion in this video Keeping Marketing Presentations on Track, part of 2-Minute Tips for Marketing.
- When you're presenting to a large audience, take advantage of the size of the group and the momentum you can create. You can ignite a lot of champions if you take the right steps. Hi, I'm Deirdre Breakenridge, a marketing expert and author of six books on PR and branding. Use my tips in this video to keep your audience's attention. For larger groups, be human and share something personal about yourself. When you present, you should let your best you shine through. Be relevant to their world, so you can make a connection early, which only grows as you continue the discussion.
Be sure to share the love. So move around the stage or the meeting room rather than staying focused on the people who are right in front of you. Involve people by physically being closer to them. Be energetic and have a great time. If you're having fun, so will your audience. If you're smiling and laughing, others will join you. Laughter is infectious. Be the expert and avoid rushing through your material. When you rush, you give the audience the impression that you're nervous and not prepared.
Be prepared and know the material like the back of your hand. Presenters who speak from the heart and know their material leave a lasting impression. Be aware of your imagery, and use good visuals to paint a clear picture. Because your audience is large and spread out, you want to make sure that everybody can see what you're sharing. Avoid too many words or busy images. Speaking to an audience is an opportunity to engage with many people all at once.
Use these tips to connect with larger groups, and to get them excited about your presentation.