Learn why it is important to invest in a variety of tools to measure content and how these tools can automate and systemize key parts of the measurement process.
- What gets measured gets valued.…So in this video I'm going to show you how to establish…a content marketing toolkit to measure,…automate, and report on your results.…I'm going to help you do away with repetitive tasks…and streamline your entire reporting process.…To choose the right tools, think about the goals…and the metrics you want to track.…For example, one of my clients is a beauty brand…and their content marketing is focused on working…with industry influencers.…Their goal is to generate more brand awareness,…so we need a tool to generate periodic reports…around the impact of their content being shared…with certain influencers on social media.…
We chose Brand Watch, a social listening tool…to monitor and record the number of mentions of the brand,…and which specific users were taking about their content.…Remember, when you're choosing measurement tools…you need to find the ones that will capture…the data you want and create the reports you need.…You also want tools that could automate the measurement…
- Determine the benefits of content measurement.
- Define benchmarking.
- Identify the stages of the buying process.
- Compare vanity and actionable metrics.
- Identify an attribution framework.
- Explore how to automate reporting by a stakeholder.
Skill Level Intermediate
Creating an Editorial Calendarwith Brian Honigman1h 18m Beginner
1. Why Measure
Challenges to address3m 24s
2. Create a Campaign
3. Choose Content Format and Channel
4. Pair Metrics
5. Set Up a Reporting System
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