Are advertisers using technologies that enable them to listen to our conversations? Of course they are, and we put them in our kitchens, living rooms, and pockets. Voice assistants are the obvious culprits, but your phone is the ideal device.
- Have you ever had a conversation about something…and then all of a sudden seen an ad for that exact thing?…I don't mean a phone call.…I mean a face to face, in person conversation.…I can't tell you how many people…have asked me about this,…and yes, it happens.…It happened to me.…My brother and his family were over…for a barbecue and he and I were hanging out.…Ben was in the market for a new lawnmower…so we talked about lawnmowers.…The next day, lawnmower ads…started showing up on my computer and phone.…
I hadn't shopped for a lawnmower,…I hadn't searched for a lawnmower,…and no, Ben hadn't used my computer.…Now most platforms deny they listen,…but many tests have shown that apps,…like Facebook for example,…connect to your phone's microphone,…which means that someone could be listening.…And obviously, they are,…and I don't think it will end there.…Online marketing is an arms race.…If an advertiser can get their ad…in front of a user before everyone else,…they stand a better chance of getting the sale.…
There are billions of dollars to be made very quickly.…
Author
Matt Bailey
Released
9/26/2018- Define a digital handshake.
- Differentiate between implicit data and explicit data.
- Describe the process of retargeting.
- Summarize the purpose of a data management platform.
- Explain how to see how Google and advertisers classify you.
- Identify ways to limit exposure and protect your data.
Skill Level Beginner
Duration
Views
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Introduction
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Data is the new oil2m 22s
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1. Know the Extent of Your Shared Data
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The results of being tracked2m 16s
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2. How Data Is Collected
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The "digital handshake"2m 58s
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Your digital fingerprint2m 18s
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First-party cookies2m 33s
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3. Understand Retargeting Technology
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Targeting is not all bad2m 47s
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Using an ad blocker2m 7s
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4. Identify Third-Party Cookies
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Creating look-alikes2m 30s
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5. Connecting How Advertisers Use the Data
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Delivering an ad to you2m 31s
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Invasive listening3m 5s
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6. Actionable Advice: What Should I Do Now?
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Conclusion
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Next steps45s
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Video: Invasive listening