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Introduction to search and display

Introduction to search and display: Online Marketing Foundations (2014)
Introduction to search and display: Online Marketing Foundations (2014)

This video provides an overview of search and display marketing.

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Skill Level Beginner
3h 48m
Duration
5,450,192
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Q: This course was updated on 03/08/2016. What changed?

A: We updated six movies to keep current with the latest interfaces in Google Tag Manager, Google Keyword Planner, Facebook, Twitter, and LinkedIn. Brad also added one new tutorial on setting up a blog.

Q. This course was updated 03/21/2017. What changed?

A. The following topics were updated: installing Google Tag Manager, using goal tracking, looking at a conversion funnel, looking at attribution models, leveraging local SEO, introduction to search and display, launching display search ads, and deciding to use remarketing.

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