Join Brad Batesole for an in-depth discussion in this video Introduction to print advertising, part of Offline Marketing Foundations.
- Although print is one of the oldest forms…of advertising media, it's the most resilient.…Even in our digital-loving world,…print advertising is still alive and well.…We see it in magazines or the checkout lane…of the grocery store and our local community…newspapers and roadside billboards.…There is also a deeper psychological connection…with printed pages, which helps increase…the effectiveness of print advertising.…Whenever a new advertising medium pops up,…everyone loves to proclaim it'll be the demise of print.…The digital age was supposed to topple print channels,…but this hasn't happened.…
Sure, print advertising has changed with the times.…We have to be more clever and innovative…to reach an audience while keeping costs low.…There's also a need to combine print with digital,…marrying the best of both worlds for maximum reach.…In an article published by the American Marketing…Association, they cite that while print circulations…are down, the remaining readers…of each publication are the most engaged,…which is a desirable trait from an advertising standpoint.…
- What is offline marketing?
- How to integrate offline marketing with digital marketing
- Direct mail
- Print advertising
- TV and radio
- Guerilla marketing
Skill Level Beginner
1. Offline Marketing Overview
Deciding how much to spend4m 38s
3. Direct Mail
6. Television and Radio
Getting media mentions4m 50s
Next steps1m 12s
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