From the course: Digital Marketing Trends

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Introduction to big data

Introduction to big data

From the course: Digital Marketing Trends

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Introduction to big data

- [Instructor] While big data may not be a trend, it's important for marketers to understand the concept. For instance, how do you tell a good dataset from one that biased? What type or types of data are you producing? Which elements affect the quality of your data and ultimately, your results? We produce 2.5 quintillion bytes of data each year and while that number may seem overwhelming, we can actually break the data itself into three distinct types. Structured data, unstructured data, and semi-structured data. Once we understand what each is and does big data becomes a lot easier to digest. Let's look at structured data. Structured data is highly organized and labeled and fits well in a spreadsheet. Imagine an Excel file with thousands of labeled columns and millions of rows. It may be a large file, but each cell in the sheet has an identifiable format. And that's what makes it structured. Unstructured data is really the opposite of that. It doesn't have a predictable organization,…

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