Explore Twitter as a B2B social media marketing platform.
- [Narrator] Fast and concise in its messaging,…Twitter can work well for both businesses and individuals.…Founded in 2006, Twitter's mission is to…give everyone the power to create and share ideas…and information instantly, without barriers.…Individuals or companies can follow others,…where they can view a list of tweets…by these individuals or companies within a timeline.…They can retweet others, which means sharing…an individual's tweets to their own followers.…Twitter is what's happening in the world…that people are talking about right now.…And it's a social media platform that can have multiple uses…for business, from creating awareness…to lead generation and customer service.…
In fact, many organizations opt…for multiple Twitter accounts.…People like to follow accounts that post topics…that interest them, so if you have disparate messages…to send, creating separate accounts can be a great way…to show a human side to your business…and be more relevant to the various needs of your audiences.…You could consider having a corporate account,…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Social media marketing for B2B
- Marketing products vs. services
- The buying decision process
- Content marketing
- Social media platforms
- Social media policy
- Measuring success