Released
10/14/2019This course was created by Madecraft. We are pleased to host this content in our library.

- Defining content
- What is content marketing?
- Goals of content marketing
- Delivering content experiences
- Developing a winning content marketing strategy
- Creating effective content
- Setting up a content calendar
- Tracking content performance
- Developing a content technology strategy
- Scaling content marketing
Skill Level Beginner
Duration
Views
- There are 100,000 content marketing jobs open on LinkedIn right now. Content marketing is in demand. And that demand won't slow down any time soon. If you want to advance or change your career, content marketing is a smart choice. If you want to grow your content marketing skills, well you've come to the right place. I'm Colleen Jones, author of "The Content Advantage," founder of Content Science, and former Head of Content at MailChimp. And I love sharing what I've learned about content marketing. This course gives you the foundational knowledge and practical skills you need to start and grow a winning content marketing program. You'll learn to to form a smart strategy and then implement it with effective content, smooth operations and cycle data, and useful technology. Throughout the course, you'll get well-researched facts, proven techniques, and real-world examples, based on my 20 years of content experience. So this course is a win-win-win proposition. I get to teach content marketing. You get to learn critical skills. And then you get to start a content marketing program that will leave your employer begging for more. Let's start now.
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Introduction
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1. Defining Content
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Content is more than copy2m 30s
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Content is more than a cost1m 31s
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2. Defining Content Marketing
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What is content marketing?2m 28s
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History of content marketing4m 27s
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3. Elements of Successful Content Marketing
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Actively promoting content2m 22s
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4. Develop a Winning Content Marketing Strategy
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Selecting the right audience2m 37s
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5. Create and Source Effective Content
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Inhouse vs. outsourcing3m 1s
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6. Grow Content Operations
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Defining a content process2m 39s
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Maturing content operations2m 26s
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7. Establish Content Intelligence
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Selecting content KPIs3m 9s
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8. Maximizing Content Technology
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9. Content Marketing Opportunities
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Winning as a small business2m 12s
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Conclusion
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Next steps1m 26s
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Video: Win customers with content marketing