Introduction to Content Marketing

- There are 100,000 content marketing jobs open on LinkedIn right now. Content marketing is in demand. And that demand won't slow down any time soon. If you want to advance or change your career, content marketing is a smart choice. If you want to grow your content marketing skills, well you've come to the right place. I'm Colleen Jones, author of "The Content Advantage," founder of Content Science, and former Head of Content at MailChimp. And I love sharing what I've learned about content marketing. This course gives you the foundational knowledge and practical skills you need to start and grow a winning content marketing program. You'll learn to to form a smart strategy and then implement it with effective content, smooth operations and cycle data, and useful technology. Throughout the course, you'll get well-researched facts, proven techniques, and real-world examples, based on my 20 years of content experience. So this course is a win-win-win proposition. I get to teach content marketing. You get to learn critical skills. And then you get to start a content marketing program that will leave your employer begging for more. Let's start now.