Intro to print advertising

- Although print is one of the oldest forms … of advertising media, it's the most resilient. … Even in our digital loving world, … print advertising is still alive and well. … We see it in magazines, the checkout lane, … or the grocery store, in our local community newspapers … and roadside billboards. … There's also a deeper psychological connection … with printed pages, … which helps increase the effectiveness of print advertising. … Whenever a new advertising medium pops up, … everyone loves to proclaim it will be the demise of print. … The digital age was supposed to topple print channels, … but this hasn't happened. … Sure, print advertising has changed with the times. … We have to be more clever and innovative … to reach an audience while keeping costs low. … There's also a need to combine print with digital, … marrying the best of both worlds for maximum reach. … In an article published … by the American Marketing Association, … they cite that while print circulations are down, …