From the course: Marketing Foundations: Integrated Marketing Strategies
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The Internet of Things
From the course: Marketing Foundations: Integrated Marketing Strategies
The Internet of Things
- Is the internet of things ready to take center stage in the marketing world? Cheryl Burgess, CEO at BlueFocus Marketing, certainly thinks so. In an article for IBM's mobile business insides blog, Cheryl wrote, that the expanding, data-rich, IOT environment is already well on its way to revolutionizing employee collaboration and engagement. Not to mention improving organizational intelligence, and driving down costs. Already we're speaking the marketer's language. The more engaged your employees are, the more likely they are to advocate for your brand, and amplify your message. Throw in the benefits of increased creativity, and productivity, and you've got the makings of a winning brand formula. But to truly embrace IOT from a marketing perspective, we first need to understand it. That's why we ask Martyn Etherington, chief marketing officer Cisco Jasper, for some insights. First, what is the IOT anyway? Some think that IOT is simply a smart thing, a network, and an application. But…
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