From the course: Marketing Foundations: Integrated Marketing Strategies
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Integration challenges
From the course: Marketing Foundations: Integrated Marketing Strategies
Integration challenges
- Brands. It's 2017. Do you know where your customers are? Perhaps they're on Facebook asking friends or family for product recommendations to solve a pressing need. Perhaps they're on YouTube looking for videos of different products in action. Perhaps they're on Google pouring through blogs, customer reviews, and other user generated content to find that perfect fit between brand and product. Most likely, they're bouncing around all of these touch points, and countless more, on their buying journey. Through integrated marketing communication brands that learn to think beyond logos and hash tags to create a holistic customer experience. There's a lot to consider but a lot of opportunity, as well. Let's talk about the integrated marketing challenges brands face today and why an approach called brand choreography is ideally suited to address these issues and to propel your brand to new heights. Our first challenge is the rise of media options and devices. Through integrated marketing…
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