From the course: SEO: Videos
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Integrate keywords into video titles, filenames, and descriptions
From the course: SEO: Videos
Integrate keywords into video titles, filenames, and descriptions
- [Instructor] Let's increase your relevance, rankings and engagement by implementing key words into your video file name, description and tags when you upload your new videos. Here's the first step. Before you even upload your video rename the actual video file name. So, from my how-to brush your dog's teeth video the original file name on my drive is teeth_final_12769. I should change this to use words that people actually will understand and it will increase the relevance of my video. Now this might seem minor but remember it's not a single change that increase relevance, it's the context of all the text elements working together to increase that relevance. Now we can upload the video. Next add the description of your video. This is where I will pre-write all of my text content so that I have it immediately available as I upload. (keyboard clacking) This is one of the primary places where you can add text that…
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Planning your videos with scripting for clicks and attention3m 4s
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Integrate keywords into video titles, filenames, and descriptions3m 26s
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Write effective titles4m
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Create playlists to increase retention1m 55s
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Using subtitles to increase search engine optimization (SEO)2m 43s
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Embed and optimize video on your website2m 39s
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