Social Media Marketing: Strategy and Optimization
With Martin Waxman
Liked by 3,921 users
Duration: 54m
Skill level: Beginner
Released: 9/26/2022
Course details
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin takes you through the types of social media content you can create on the various platforms and how they can help you achieve your brand's goals. Plus, learn how to turn strategy into action and create paid and organic posts and stories that engage your customers.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Tricia Ndukwe
Tricia Ndukwe
Virtual Assistant |Administrative support |Customer Support | Social Media Management |Licensed Lab Scientist
-
samir rabaoui
samir rabaoui
Executive Director Marketing at Digiflow.qa
-
Lisa Das
Lisa Das
Student at Institute of Engineering & Management (IEM)
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone