Brainstorming isn't just a group activity. Discover how individual ideation sessions can be more effective than group sessions. Plus, learn to avoid the common pitfalls of group ideation.
- We often think of brainstorming as a group activity.…And truthfully, most of the techniques we're going…to discuss in this course were designed for a group.…Yet there's incredible value in brainstorming individually.…Traditionally, team ideation or brainstorming,…is favored because of two older psychological premises.…First, is that more participants means more motivation.…And second, is that quantity leads to quality.…Alex Osborn, the father of brainstorming,…claimed that brainstorming should enhance…creative performance by almost 50%…versus individuals working on their own.…
But an article in the Harvard Business Review…argued that there is very little evidence that…a room full of participants will produce better ideas…than the same number of individuals working independently.…Now, I don't want to alarm you.…There's some fairly clear reasons why this can be the case,…and by understanding those reasons,…you can improve the outcome of team brainstorming.…The Harvard Business Review outlines four explanations…
- Brainstorming techniques
- Conducting brainstorming sessions
- Mind mapping ideas
- Forced ranking
- Card sorting
- Asking tough questions
- Reverse brainstorming
- Stages of problem-solving
Skill Level Beginner
1. The Brainstorming Process
2. Brainstorming Approaches
Adapting techniques2m 30s
3. Brainstorming Session
Keeping the session flowing2m 19s
4. Ideation Techniques
5. Further Concepts
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