From the course: Advanced SEO: Developing an SEO-Friendly Website

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Indexable content

Indexable content

From the course: Advanced SEO: Developing an SEO-Friendly Website

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Indexable content

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- [Instructor] There are for the most part two ways search engines interact with your website, crawling and indexing. As a refresher, crawling is the act of finding a page on your website to analyze the content. And indexing is the storage of that page and the information related to it within the search engine's database. These two have to work flawlessly and we're going to be talking about crawling a little later. So let's start by cracking open the premise of indexable content. It's pivotal that Google can accurately analyze your content and add your pages to its index. If you're not in the index, you're not ranking. And if you're in the index, but incorrectly, you're not ranking where you want to be. Proper indexing requires that the crawler can properly parse all the information on your page. But the way a crawler sees your website can be very different than how it looks to you and me. Let's say you build out a great page on Michael Jordan. But your primary headline is actually an…

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