Increase brand affinity

- For most customers, the post-purchase experience … is the biggest driver of brand affinity … and thus brand advocacy. … Once you've completed the sale, … you have an opportunity to create … an incredibly valuable relationship. … First, you need to be certain … that you've met or exceeded the customer's expectations. … Whatever claims were made before the sale … must be met after the sale. … Any deviation here will immediately … weaken that relationship. … Secondly, you need to immediately focus on the touch points … after the sale. … Your customer is special. … They're different than everyone else in your funnel. … So treat them that way. … If your customer feels no differently … after aligning with your brand, … they'll immediately realize you have zero interest in them. … Customers appreciate brands … that treat their customers differently than their prospects. … And this is often tough. … You're staring at the potential to make money, … your funnel full of prospects … versus the customers who just made you money. …