From the course: Marketing Foundations: The Marketing Funnel

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Increase attraction with human-centric branding

Increase attraction with human-centric branding

From the course: Marketing Foundations: The Marketing Funnel

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Increase attraction with human-centric branding

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- If you're succeeding at awareness, but then your funnel stalls, you have a problem. And typically it's one of two things. Either your brand isn't attractive or you're reaching the wrong consumer. The second is an easier problem to resolve. So let's talk about brand attractiveness first. It's never fun having to reevaluate whether your brand resonates with your consumer, but it's an absolute necessity. The best funnel is worthless if your brand has zero appeal. If you're second guessing your branding, I'd recommend watching my course on advanced branding. There you can better identify if you've aligned your brand with your audience. Assuming you've taken the necessary steps to design a cohesive brand and you've developed an effective web or in-store presence, your attractiveness will come down to your value proposition. You must have value propositions that are visible and meaningful to your target audience. Even the…

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