Author Jamie Shanks covers the key ingredients: facts and insights.
- [Instructor] While you develop the central theme…and topics for the event,…basically your macro trends,…you really need to double-click in…and develop the facts and insights…that are going to push buyers off their status quo.…You could do this fact checking yourself.…You may in fact have unique insights…or intellectual property…that you want to unveil to the world…or specifically your panelists…may have intellectual property…that they can include into this particular webinar,…but the key ingredient to pushing a buyer…off their status quo is teaching them something…they don't already know,…and facts and insights are the best place to start.…
- Reverse engineering your sales goals into webinar registrants
- Analyzing topics in advance
- Identifying influential panelists
- Marketing and attracting panelists
- Using trends to build your story
- Building a promotional press kit
- Getting the audience involved
- Working with sales on lead development
- Following up after the event
Skill Level Intermediate
Building Customer Loyalty (2014)with Jill Griffin43m 6s Intermediate
Marketing Foundations: Customer Segmentationwith Doug Ladd1h 15m Intermediate
1. Planning and Preparation
2. Assembling Your Group of Panelists
3. Assembling Your Story
5. On-Air Webinar Tips
6. Post-Event Promotion and Conversion
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