From the course: Advanced SEO: Developing an SEO-Friendly Website

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Improving site indexability

Improving site indexability

From the course: Advanced SEO: Developing an SEO-Friendly Website

Start my 1-month free trial

Improving site indexability

- [Instructor] To perform better in search engine listings, your most important content needs to be in a format that the crawler understands, and this will be HTML. JavaScript is also acceptable with a few limitations that we're going to review later on. Images, flash files, and other non-text content become ignored or devalued by crawlers, even with all the advances in technology. The easiest way to make sure that the words and phrases you display to your visitors are visible to search engines is to make them text. Undoubtedly, though, you'll have images and interactive content. So, in those scenarios, you'll want to adhere to the following. First, provide alt text for all images. You'll use the alt attribute in HTML to give search engines a description of the image. Describe it honestly and concisely, just as you would to someone who was unable to see it. Number two, supplement flash if you really must have it, or any interactive components with text on the page. Number three…

Contents