Discover five effective ways to improve your marketing funnel. From deepening your knowledge of your consumers to evaluating your spend, these tips can get you thinking about how to fortify your funnel against leaks.
- Funnels require constant improvement, … even ones … that have been performing efficiently are susceptible … to outside influences that change their effectiveness. … The first step to improving your funnel is … to deepen your knowledge … of how consumers make that first step. … The more you understand that entry point, … the more you can tailor your marketing … during the start of your funnel. … The second step is to inspect your loyalty efforts. … Do you have an active loyalist or a passive loyalist? … That's to say, are your customers actively promoting you … on their own … or will they just give you a positive recommendation … if someone asks? … If they're not active, you'll need to start investing … in strategies to develop this activity in that customer. … That may mean spending money on programs designed … to reengage them or incentives … to increase your brand appeal. … The third step is to evaluate your spend. … Where is the money going? … Are you top heavy or bottom heavy? …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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