When you update the URLs on your website, you may inadvertently create major SEO problems. In this video, learn how to crawl your site, capture that data, and then use it to test your site after making changes.
- [Instructor] An important thing … to verifying your website, … if you've made any changes to the URL structure, … or even migrated form HTTP to HTTPS, … is that all of your old URLs redirect … to your new URLs. … And one of the best ways to check that … that is, in fact, happening correctly, … is to crawl your site, before you make any changes, … and then use that crawl to check if all … of those pages still exist after you launch. … So, let's say that we've gone ahead and crawled our site … before we made any changes. … Here in the top left corner, … I'm going to simply export all of the URLs … that I've gathered, and save that as a CSV. … Now, once we've made all of our changes, … whether these are live on the web, … or on a staging server, … I'm going to go up to the navigation, … select mode, and switch to list. … Now, we have the option to select upload, … and we can choose from a file, … or enter manually. … I'll choose from a file, … and we'll grab that CSV that we exported, …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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