Implementing your message

- Congrats, you've put the hard work in now,…and have a completed messaging platform…and positioning statement.…You've documented your target market,…the big problem you solve, your category,…your unique value statements, customer pain points,…prove points, and your differentiated features.…You're sitting on a gold mine of potential.…With this content, you can differentiate yourself…in the competitive marketplace,…find and close new prospects,…and profitably grow your revenue.…

However, like a rocket ship sitting on a launch pad,…all of the energy you have right now is just potential.…You'll need to light the fuse and take off.…Implementing your message is hard work,…and there's quite a bit of it, too.…But this is very valuable, rewarding,…and high payback work.…It's good work.…In this video, I'll walk you through a basic framework…for the implementation of your new messaging platform.…With that in place, well, then the rest is,…as the say, in your hands.…

First, let's define the work at hand.…We've invested a lot of time and energy…