Deirdre Breakenridge shows you how to select the best commerce channels to reach your customers.
- You've created a solid foundation of market research…and a product strategy for your launch.…Now, it's time to create your channel strategy…but what is a channel strategy?…A channel strategy sets you up to educate…and sell your product in places…where your customers want to purchase products from you.…How do you develop a channel strategy?…Well, the first thing is to find the right channels…for your new product.…Here's a tip.…The channels you already have in place…may not be right for your new product.…
Be open to additional channels that target your customers…and create a seamless experience.…Think about some of the brands you know.…Some only have a couple of channels…where they sell their products and others have many.…For example, Amazon's primary channel…of course is amazon.com.…However, they also have affiliate partners.…On my author's blog, I'm an Amazon affiliate member.…Customers who know me and trust me…may be likely to click on banner ads to purchase books.…
This gives Amazon channel partners…a small percentage of the book sales.…
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- Determine when it is necessary to build a go-to market plan.
- Define audience segmentation.
- Recall the purpose of a product vision.
- Recognize the benefits of a channel strategy.
- Explain how to use digital and social media to share your story and drive customers to engage with your launch promotions.
- Determine the KPI for four types of goals.
- Summarize the importance of flexibility when building a measurement model.