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Identifying marketing personalization mistakes

Identifying marketing personalization mistakes: Marketing Foundations: Personalization
Identifying marketing personalization mistakes: Marketing Foundations: Personalization

Author Chris Goward shows why marketing personalization programs fail, and how to avoid the mistakes. He shows why you need to A/B test your personalization hypotheses.

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Skill Level Intermediate
36m 20s
Duration
4,379
Views
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Skills covered in this course
B2C Marketing Enterprise Marketing Marketing

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