Are you keeping tabs on the leaks in your marketing funnel? Take a look at some of the most common reasons prospects fall out of the funnel and learn how tools like A/B testing and Google Analytics can help.
- We can do our best to be proactive … when it comes to consumers exiting the funnel, … but we're always going to miss something. … So it's important to keep your eye open … for any telltale signs of leaks. … You'll see this show up in a variety of ways. … You may see a high advertising spend, but low ROI. … Your site may exhibit a high bounce rate … or a low conversion rate … for the volume of traffic that you're receiving. … You may also notice the wrong target market converting, … which then shows up as a high churn rate. … If your customer service team … is seeing an increased volume in calls or emails … and users are complaining of errors, … you've got issues. … Consider where people are spending time on your site. … Is it out-of-date content that's being trafficked? … Are you still sending drip campaigns … that you've forgotten about, … maybe leading people to sign up … for offers that don't exist anymore? … If you're spending money to get customers to your site, … or your storefront, …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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