From the course: Ideation for Marketers
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Ideation resources
- Brainstorming is all about forming new ideas and we've got a variety of techniques we've reviewed but there's still an important question. How does creativity work? How do we train our brain to get better at brainstorming? One recognized theory comes from Graham Wallace. He published a book in 1926 called "The Art of Thought." There, he describes creativity as having four stages. The first is preparation. That's to say the preparatory work on a problem that focuses your mind on that problem and explores the dimensions of the problem. The second is incubation. This is where the problem is internalized into the unconscious mind, and nothing appears to be happening. Eventually though, you'll get a feeling that you're close to something. Third is illumination. This is our favorite moment. It's when that creative idea bursts out into that aha moment. And finally verification. This is where you have to actually validate the…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.