Ideation for Marketers

(upbeat music) - Marketing is a fundamental part of every business. And in today's market, it's incredibly important to stay ahead by generating innovative ideas and novel approaches to keep your audience engaged. New ideas come about through the process of brainstorming, or ideation. It's how we unlock fresh perspectives, solve complex problems, and increase our bottom line. Hi, I'm Brad Batesole, LinkedIn Learning staff instructor and marketing expert. Throughout this course, we're going to take a look at what brainstorming is, how it's used, and how we can leverage it both as an individual and in a team setting. We'll look at a variety of ideation techniques, as well as explore how to run a successful brainstorming session. Whether you're just starting out in marketing or evolving in your career as a marketer, this course will provide you with a new set of skills to help you stay ahead. Let's get started.