Author
Released
1/12/2018- Brainstorming techniques
- Conducting brainstorming sessions
- Mind mapping ideas
- Forced ranking
- Storyboarding
- Card sorting
- Asking tough questions
- Reverse brainstorming
- Stages of problem-solving
Skill Level Beginner
Duration
Views
- Marketing is a fundamental part of every business, and in today's market it's incredibly important to stay ahead by generating innovative ideas and novel approaches to keep your audience engaged. New ideas come about through the process of brainstorming or ideation. It's how we unlock fresh perspectives, solve complex problems and increase our bottom line. Hi, I'm Brad Batesole, LinkedIn Learning Staff Instructor and marketing expert. Throughout this course, we're going to take a look at what brainstorming is, how it's used, and how we can leverage it both as an individual and in a team setting.
We'll look at a variety of ideation techniques, as well as explore how to run a successful brainstorming session. Whether you're just starting out in marketing or evolving in your career as a marketer, this course will provide you with a new set of skills to help you stay ahead. Let's get started.
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Introduction
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Welcome49s
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What is brainstorming?1m 52s
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1. The Brainstorming Process
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How brainstorming works1m 7s
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Setting the goal1m 19s
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2. Brainstorming Approaches
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Adapting techniques2m 30s
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3. Brainstorming Session
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Keeping the session flowing2m 19s
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4. Ideation Techniques
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Brainwriting1m 45s
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Bubbles1m 51s
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Mind mapping1m 44s
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A new perspective2m 8s
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Why not?57s
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Random word2m 4s
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Forced ranking1m 44s
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Storyboarding1m 30s
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The five whys2m 4s
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Card sorting1m 48s
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Tough questions2m 16s
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Reverse brainstorming1m 47s
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5. Further Concepts
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Conclusion
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Next steps48s
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Video: Welcome