From the course: 17 Questions to Help Improve Your Marketing

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How are you addressing privacy concerns?

How are you addressing privacy concerns?

From the course: 17 Questions to Help Improve Your Marketing

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How are you addressing privacy concerns?

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- In 2018, we saw GDPR take hold followed by California passing their own privacy act. And all of this talk, along with huge privacy blunders capturing the media's attention, means more and more consumers are interested in privacy. And we're going to see attitudes continue to shift. Consumers will become more and more skeptical as they sign up for new services, download new apps, and even interact with simple lead generation forms. Concerns about privacy are becoming front and center. And as more and more conversations happen, more and more consumers will begin to expect better privacy practices, which means you must be able to answer the question, How are you addressing privacy concerns? If you want to put distance between you and your competition, make privacy a talking point. The consumers are primed to think about it now, and it'll give you an edge while the laggards catch up. Customers know that their data's being…

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