If you get privacy wrong, you're risking your entire brand reputation. In this video, learn how to create a plan to make privacy a priority.
- In 2018, we saw GDPR take hold … followed by California passing their own privacy act. … And all of this talk, … along with huge privacy blunders … capturing the media's attention, … means more and more consumers are interested in privacy. … And we're going to see attitudes continue to shift. … Consumers will become more and more skeptical … as they sign up for new services, download new apps, … and even interact with simple lead generation forms. … Concerns about privacy are becoming front and center. … And as more and more conversations happen, … more and more consumers will begin to expect … better privacy practices, … which means you must be able to answer the question, … How are you addressing privacy concerns? … If you want to put distance … between you and your competition, … make privacy a talking point. … The consumers are primed to think about it now, … and it'll give you an edge while the laggards catch up. … Customers know that their data's being used. … It's not a hidden secret anymore. …
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