Brand and Marketing Integration Preview

Brand and Marketing Integration

With Dina Shapiro Liked by 5,282 users
Duration: 59m Skill level: Intermediate Released: 3/1/2017

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Course details

When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social media, and event marketing, for example—are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company.

Skills you’ll gain

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Meet the instructor

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Contents

What’s included

  • Practice while you learn 2 exercise files
  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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